Programmatic Advertising & Display Ads
Programmatic Advertising & Display Ads
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of ecommerce businesses are turning to server-side monitoring as a way to enhance their information collection procedures. While it needs much more technical knowledge than regular GTM and may present added expenses, it can result in better precision and even more trustworthy information
Pixel tracking uses an item of code to sign up conversions on your web site. It's easy to establish and much less prone to ad blockers.
1. Extra exact data
The conventional method of tracking conversions on an internet site, making use of pixels, is having problem with changing internet browser privacy policies. This suggests that the information being sent to Google Advertisements, Facebook Business Manager and other systems is less exact than it must be.
Server-side tracking is a more safe and secure choice that helps to bypass these constraints, as it's packed from your very own domain and treated as first-party code, suggesting it's much less likely to be impacted by ad blockers or various other safety and security measures. This gives much more exact data and a more total picture of individual journeys throughout channels.
On top of that, this kind of tracking permits services to track conversions outside of the website, such as call and in-store gos to, which can be hard for pixel-based tracking. This adaptability gives marketers a lot more ownership over the data they send, and makes it less complicated to adhere to numerous data regulations. It's also a great deal much less susceptible to scams, as it's harder for deceptive actors to control the system by altering the postback link.
2. Better control over information.
Server-side monitoring allows services to accumulate and enrich information before sending it to third-party analytics/advertising systems. This enhances data efficiency and accuracy, which can aid online marketers make even more enlightened advertising decisions.
Conventional pixel monitoring relies upon JavaScript tracking codes that are placed in site site visitors' internet browsers. These tracking codes are commonly obstructed by ad blockers, which can cause data collection disruptions and unreliable results. Server-side tracking allows organizations to bypass these limitations and supply exact, regular data that is less at risk to interference.
This kind of monitoring additionally allows companies to track conversions that occur beyond the website, like call and in-store purchases. This is essential because brand-new personal privacy plans such as Apple's Intelligent Monitoring Avoidance (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is an essential reason S2S is a lot more trusted for businesses seeking to adapt to these changes.
3. Less prone to scams
Server-side monitoring makes it possible for organizations to adjust data payloads before it reaches third party endpoints, enhancing safety and personal privacy. This is specifically crucial as various internet browsers and systems significantly transform just how they manage cookies. As an example, in iphone 14, Safari will just supply first-party cookie information and will certainly not permit pixel-based monitoring. Making use of server-side monitoring, you can bypass these constraints and remain to track conversions that took place beyond your internet site.
On top of that, server-side monitoring allows you to record individual information straight by yourself servers. This gets rid of reliance on 3rd parties, which can be susceptible to breaches and privacy violations.
A server-side radar is a collection of guidelines that informs your site's server what events to videotape. This information is after that sent to analytics tools like Google Analytics and Facebook Business. It's also made use of to activate event-based advertisements, such as conversion rate optimization for e-commerce retargeting. In contrast, pixel tracking is a different approach that utilizes a little piece of code on your webpage to accumulate information from individuals.
4. Much easier to execute
Server-side tracking is an information collection procedure that occurs on the web site's own server, bypassing internet internet browser limitations. This means that information gathered by the website/app is first sent to the server where it's processed and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it minimizes the range of data monitoring and provides organizations extra control over transmission, making it normally much more reliable. As a result, it's much less susceptible to data obstacles triggered by things like a busted link or an active advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion data similarly that you would certainly with pixels or a cookie, but this is after that passed directly to your marketing and advertising devices on the server. This permits you to have more exact data and helps make sure compliance with personal privacy policies such as GDPR. Moreover, it likewise avoids the tracking restrictions imposed by internet browsers and ad blockers.